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Four Tips for Broker-Dealers to Effectively Navigate the Enhanced Standard of Conduct Under Reg. BI

Lloyd, Gray, Whitehead & Monroe, P.C. December 2019 Newsletter
December 2, 2019
SEC Proposes Changes To Advertising Rule
December 19, 2019

On June 5, 2019, the SEC voted to adopt Rule 15I-1, known as “Regulation Best Interest” or “Reg. BI,” under the Securities Exchange Act of 1934. The SEC adopted Reg. BI to enhance the standard of conduct applicable to broker-dealers and their financial advisors when servicing retail clients and require that they act in their clients’ best interest. Reg. BI became effective September 10, 2019. The compliance date for Reg. BI is June 30, 2020.


The SRO and States Subcommittee of the Section of Litigation’s Securities Litigation Committee recently hosted a State Securities Regulators Roundtable to discuss Reg. BI and its implications for the financial services industry and regulators.

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